APTCB2 for CB2
Conception, UX & UI Design and Production Managment
For their first campaign, home design brand CB2 wanted to spread brand love further than it had ever been with a huge idea. So we headed to Pinterest, a hub for design inspiration, to create the world’s first-ever crowd-designed apartment: APT CB2.
The first real apartment designed live on Pinterest
Over five days with the help of five popular designers, people decorated five rooms through Pinterest.
People from all 50 states came together to design APT CB2.
The biggest challenge was to create an unique and relevant experience for each device.
Publication
“Fun, interactive, contemporary” The New York Times
Awards
Webby Awards,
The FWA Awards